Day One Agency
Day One Agency (D1A) is an independent New York agency founded in 2014 by Josh Rosenberg, Brad Laney and Rob Longert, with a second office in Los Angeles. It blends PR, social and creative to build brand stories that travel on social platforms, and is best known for its Chipotle and Nike work. Ad Age named it to its Best Agencies list in 2024 and 2025. Nobody pays to be ranked.
Why it’s hereAd Age Best Agencies honoree two years running and PRovoke's 2020 SABRE Creative Agency of the Year. Ownership: independent. Number 4 of the social media companies in the US.
Work they can showChipotle. Social launch of Honey Chicken: 494,200 owned engagements, 26 million owned impressions and 28.3 million influencer views. Canada Goose. "Explore the Edge" campaign. L.L.Bean. "Invited to the Holidays Since 1912" holiday campaign.
Estimated: $4,000–$12,000/mo, typical for US social media retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forConsumer brands such as Chipotle, e.l.f., Converse and American Express that want social-first campaigns, creator partnerships and PR built around culture, from a 185-person agency with offices in New York, Los Angeles, Chicago and Portland.
- Based in
- New York, NY
- Founded
- 2014
- Team size
- 51–200 people
- Known for
- social-first creative · internet culture and Gen Z · earned media · brand storytelling
- Named clients
- Chipotle, Nike, American Express, Abercrombie & Fitch, H&M, Converse, e.l.f., Canada Goose, L.L.Bean
- Best for
- Consumer brands such as Chipotle, e.l.f., Converse and American Express that want social-first campaigns, creator partnerships and PR built around culture, from a 185-person agency with offices in New York, Los Angeles, Chicago and Portland.
- Selected work
- Recognition
- Estimated cost
Estimated: $4,000–$12,000/mo, typical for US social media retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 307 Seventh Ave. Floor 21 · New York, NY · 10001
Sources d1a.com, provokemedia.com, adage.com · LinkedIn ↗
Describe the job. One social media company writes back.
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